If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it.
And that’s where video and interactive ads come in.
Let’s break down why these ad formats are reshaping Amazon shopping, how they boost conversions, and what you need to do to take advantage of them.
The Rise of Video & Interactive Ads on Amazon 🚀
Amazon is no longer just a massive product catalog—it’s becoming an immersive shopping experience. Think about it—when you’re scrolling through search results, what catches your eye first?
✅ A static product image? OR
✅ A short, engaging video showing the product in action?
The answer is obvious.
Video ads don’t just grab attention; they tell a story in seconds. Whether it’s showing how a product works, highlighting key features, or showcasing customer testimonials, video is a game-changer.
And interactive ads? They take things up a notch! Features like 360-degree views, clickable in-ad options, and zoom-in capabilities turn passive browsing into an active shopping experience.
💡 Amazon loves these ads because they keep shoppers engaged. And guess what? Sellers who adopt them early will gain a major edge over competitors.
How Video & Interactive Ads Boost Sales 💰
So, do these ad formats actually increase sales?
💯 Absolutely. And Amazon’s data proves it:
🔹 Higher Click-Through Rates (CTR): Video ads can increase CTR by up to 3X compared to static image ads. More clicks = more potential buyers.
🔹 Better Conversion Rates: Well-executed video ads boost conversions by 10% to 30%. Shoppers feel more confident buying after seeing a product in action.
🔹 Lower Cost Per Acquisition (CPA): Amazon rewards engagement. If your ad gets more clicks, views, or interactions, the algorithm gives it better placements—often at a lower cost.
🔹 Interactive Ads Drive Deeper Engagement: If a shopper can rotate, zoom, or customize a product within the ad, they’re already halfway to hitting “Buy Now.”
The bottom line? Video and interactive ads don’t just look good—they drive real results.
Best Practices for Amazon Video Ads 🎬
To maximize the impact of video ads, follow these key strategies:
✅ Keep it short & engaging – 15-30 seconds is the sweet spot. Shoppers are in buying mode, not binge-watching mode.
✅ Show the product in action – A video of your product solving a problem is way more convincing than a static image.
✅ Use captions – Many shoppers browse with sound off. Add subtitles so they don’t miss key details.
✅ End with a strong CTA – A great video means nothing if it doesn’t drive action. Use “Shop Now” or “Learn More” to seal the deal.
📌 Pro Tip: Amazon shoppers expect polished, professional content. Low-production videos won’t cut it. Investing in high-quality visuals will set you apart.
Best Practices for Amazon Interactive Ads 🔄
Interactive ads are still new, but sellers who use them now will get ahead of the game. Here’s how to make them work for you:
🔹 Leverage 360-degree views – This is perfect for gadgets, fashion, or home goods where seeing all angles matters.
🔹 Use lifestyle imagery – Click-to-expand images in real-life settings help shoppers visualize using your product.
🔹 Test engagement features – Try interactive ads that let shoppers toggle between variations (e.g., different colors, sizes). The more they engage, the closer they are to purchasing.
📌 Pro Tip: The easier you make it for customers to explore your product within the ad, the higher your conversion rates will be.
What’s Next for Amazon Ads? 🔮
The future of Amazon advertising is clear—more video, more interactivity, and more personalization. Here’s what’s coming:
🔹 Live Shopping: Amazon is testing real-time product demos, like QVC but online. Expect this to grow fast.
🔹 AI-Powered Ad Personalization: Video and interactive ads will soon adjust dynamically based on shopper behavior.
🔹 Augmented Reality (AR) Shopping: Imagine trying on sunglasses virtually before buying. Amazon is working on this!
The key takeaway? If you’re not using video or interactive ads yet, you’re leaving money on the table. Early adopters will see the biggest benefits.
Final Thoughts & Next Steps 🎯
If you’re serious about scaling your Amazon business, NOW is the time to invest in high-quality video and interactive content. These aren’t just trends—they’re the future of eCommerce.
FAQ: Everything You Need to Know About Amazon Video & Interactive Ads
- What type of Amazon ads perform best?
Right now, video ads and interactive ads are outperforming static Sponsored Products ads due to their engagement and storytelling potential.
- Can small sellers afford video ads?
Yes! You don’t need Hollywood-level production—just high-quality visuals, good lighting, and clear messaging.
- How do I get started with interactive ads?
Amazon Sponsored Brands and Amazon DSP allow you to test interactive ad formats. Start small and test what works best.
- Do video ads increase ROI?
Absolutely! Amazon data shows that well-executed video ads can boost conversions by 10-30%.
- Are interactive ads available for all products?
Not yet. They work best for categories like tech, home goods, and fashion, where shoppers want to explore details.
- Will Amazon push video ads more in 2024 and beyond?
Yes! Amazon is prioritizing video and interactivity, meaning early adopters will benefit most.
- How do I measure the success of my video ads?
Track metrics like CTR, conversions, and engagement rate. If shoppers are watching your video and clicking through, it’s working! 🔥
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Need Help with Amazon Ads? If you’re looking to maximize your Amazon ad returns, sometimes you need an expert who’s been there, done that. I’m Andy Splichal, author of Make Each Click Count and host of the Make Each Click Count podcast. Amazon’s PPC landscape can be overwhelming, but with the right guidance, you can make every dollar count, I’m here to help. Let’s make those clicks count!
ABOUT THE AUTHOR
Andy Splichal is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count podcast, founder of Make Each Click Count University and certified online marketing strategist with twenty plus years of experience helping companies increase their online presence and profitable revenues.
He was named to Best of Los Angeles Awards’ Most Fascinating 100 List in both 2020 and 2021. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his website or his blog, blog.trueonlinepresence.com.