by asplichal | Mar 9, 2025 | Advanced Techniques, eCommerce
If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]
by asplichal | Mar 2, 2025 | Google Ads
If Google Ads costs feel like they’re creeping higher every month, you’re not imagining it. Rising CPCs are a real problem, making it tougher to maintain profitability. The solution? Spend smarter, not more. Instead of blindly increasing ad budgets, here’s how to stretch every dollar and keep conversions strong while lowering costs. Let’s dive in. […]
by asplichal | Feb 27, 2025 | Conversion, eCommerce
Shopping cart abandonment—every online store’s nightmare. You’ve done all the hard work. You’ve spent money on ads, written killer product descriptions, and convinced shoppers to add items to their carts. But then… they vanish. Poof! Just like that, 70% of carts are left abandoned. It’s frustrating, right? But don’t worry—I’ve got you covered. Today, I’ll […]
by asplichal | Feb 20, 2025 | Google Ads
AI is taking over the world… but can it take over your Google Search Ads? Short answer? Yes. Long answer? Well, let’s break it down. If you’ve ever struggled with writing compelling ad copy, optimizing bids, or scaling your campaigns efficiently, AI might just be your new best friend. Used correctly, AI can save you […]
by asplichal | Feb 17, 2025 | Amazon Ads
Amazon sellers often ask: “Should I send off-Amazon traffic to my Amazon listings?” It’s a fantastic question, especially with the ever-changing eCommerce landscape. Let’s break it down. I’ll walk you through the pros, cons, and best practices so you can make the best decision for your business. Why Would You Send Traffic to Amazon? […]