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How Do I Deal With Increased Competition and Rising Costs Selling on Amazon?

How Do I Deal With Increased Competition and Rising Costs Selling on Amazon?

by asplichal | Feb 9, 2025 | Amazon Ads, eCommerce

Selling on Amazon is not what it used to be. Gone are the days when you could throw up a product, set a decent price, and watch the sales roll in. Today, it’s a battlefield. More sellers are entering the game daily, and Amazon PPC costs keep climbing. Sound familiar? But here’s the thing: even […]

How to Set Up and Optimize Your Google Ads Campaigns for Maximum ROI

How to Set Up and Optimize Your Google Ads Campaigns for Maximum ROI

by asplichal | Feb 6, 2025 | Google Ads

Are you tired of spending money on Google Ads and not seeing the return you expected? 🤔 If so, you’re not alone. Many advertisers jump into Google Ads hoping to generate traffic and sales, but without the right setup and optimization, they end up frustrated, wondering where all their money went. Good news—I’m here to […]

What Is The Downside of Using Google Performance Max?

What Is The Downside of Using Google Performance Max?

by asplichal | Feb 2, 2025 | Google Ads

Is Google Performance Max Really a Game-Changer? Imagine handing over your business’s advertising budget to a black box—one that promises to deliver results faster, smarter, and with less effort. Sounds great, right? That’s exactly what Google Performance Max (PMax) campaigns claim to do. Google hypes it up as the future of digital marketing—a fully automated, […]

How to Use Google Analytics to Track and Improve Your E-commerce Store’s Performance

How to Use Google Analytics to Track and Improve Your E-commerce Store’s Performance

by asplichal | Jan 30, 2025 | Google Ads

💡 Are you making sales, or just making noise? If you’re running an e-commerce store without Google Analytics, you’re basically throwing darts in the dark and hoping for a bullseye. One of my viewers recently asked: 👉 “How can I use Google Analytics to track and improve my e-commerce store’s performance?” Great question! And one […]

Amazon DSP Ads: A Game-Changer for Your E-Commerce Advertising

Amazon DSP Ads: A Game-Changer for Your E-Commerce Advertising

by asplichal | Jan 26, 2025 | Amazon Ads

Ever feel like your advertising campaigns are stuck in the slow lane while your competitors zoom past? That’s about to change. Let me introduce you to Amazon DSP Ads—a high-octane strategy that takes your advertising beyond Amazon and into the wider digital world. Whether you’re already selling on Amazon or just exploring new ways to […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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