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The Impact of Video & Interactive Ads on Amazon Shopping

The Impact of Video & Interactive Ads on Amazon Shopping

by asplichal | Mar 9, 2025 | Advanced Techniques, eCommerce

If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]

Rising CPCs & Budget Efficiency Strategies for Google Ads

Rising CPCs & Budget Efficiency Strategies for Google Ads

by asplichal | Mar 2, 2025 | Google Ads

If Google Ads costs feel like they’re creeping higher every month, you’re not imagining it. Rising CPCs are a real problem, making it tougher to maintain profitability. The solution? Spend smarter, not more. Instead of blindly increasing ad budgets, here’s how to stretch every dollar and keep conversions strong while lowering costs. Let’s dive in. […]

How You Can Reduce Shopping Cart Abandonment

How You Can Reduce Shopping Cart Abandonment

by asplichal | Feb 27, 2025 | Conversion, eCommerce

Shopping cart abandonment—every online store’s nightmare. You’ve done all the hard work. You’ve spent money on ads, written killer product descriptions, and convinced shoppers to add items to their carts. But then… they vanish. Poof! Just like that, 70% of carts are left abandoned. It’s frustrating, right? But don’t worry—I’ve got you covered. Today, I’ll […]

Can I Use AI To Create Google Search Ads? If So, How?

Can I Use AI To Create Google Search Ads? If So, How?

by asplichal | Feb 20, 2025 | Google Ads

AI is taking over the world… but can it take over your Google Search Ads? Short answer? Yes. Long answer? Well, let’s break it down. If you’ve ever struggled with writing compelling ad copy, optimizing bids, or scaling your campaigns efficiently, AI might just be your new best friend. Used correctly, AI can save you […]

Should I Send Off-Amazon Traffic To My Amazon Listings?

Should I Send Off-Amazon Traffic To My Amazon Listings?

by asplichal | Feb 17, 2025 | Amazon Ads

Amazon sellers often ask: “Should I send off-Amazon traffic to my Amazon listings?” It’s a fantastic question, especially with the ever-changing eCommerce landscape. Let’s break it down. I’ll walk you through the pros, cons, and best practices so you can make the best decision for your business.   Why Would You Send Traffic to Amazon? […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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