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Your ads are working hard… for your competition. 😱That’s not a bad dream. That’s what happens when Performance Max goes rogue. PMax is Google’s shiny new automation toy—part genius, part gremlin. It promises to do it all: Shopping, Search, Display, YouTube, Gmail, and maybe even fold your laundry. But here’s the kicker: If you’re not […]
Your ads aren’t broken. You’re just not using these tools… yet. Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥 If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy […]
Amazon ads getting pricey? You’re not alone. Every seller I talk to lately is saying the same thing: “Andy, my Amazon CPCs are through the roof. What gives?” 😩 If that’s you, I’ve got good news and bad news. The bad news? You’re right. The good ol’ days of cheap clicks are behind us. The […]
Your tracking tools are changing… but your profits don’t have to. Let me ask you a quick question. What do cookie jars and Google Ads have in common? They both used to be full of sweet, sugary treats—until someone (ahem, Google) came in and took the cookies away. I’m talking about the end of third-party […]
Google Ads just hit the turbo button on automation with Performance Max 2.0 (PMax 2.0). If you’ve been running Google Ads, you already know PMax campaigns are a fully automated campaign type combining search, display, YouTube, Gmail, and Discovery. Now, Google is doubling down on AI-driven automation. But is this a win for advertisers? Or […]