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You can’t advertise your way out of a bad product. Let that one sink in. If you’re diving into Amazon in 2025, this is the one blog post you’ll want to tattoo on your brain (metaphorically… unless you’re into that sort of thing 😆). Because here’s the deal: choosing the right product is everything. Nail […]
Today’s post tackles one of the hottest and most overlooked topics in Google Ads strategy—Custom Labels and Campaign Segmentation. If you want to compete with the big ecommerce players—and I mean really compete—this is a topic you need to master. Let’s dive in. What Are Google Ads Custom Labels? Custom labels are fields in […]
Let me put it this way — if you’re still treating Amazon DSP like it only works inside Amazon, you’re playing in the sandbox while others are building skyscrapers. 🏗️ 📈 The Bigger Picture: Why Off-Amazon DSP? If you’re already running Sponsored Products, Sponsored Brands, maybe even Sponsored Display… great. That means you’ve got […]
If you’ve got a physical storefront and you’re not running Local Inventory Ads, you’re leaving money on the table. Full stop. 🧠 Let’s Talk About LIAs (and No, It’s Not a New AI Tool) Local Inventory Ads (aka LIAs) are like Google Shopping ads on steroids. Instead of just promoting your product online, they […]
Sponsored Brand Videos (SBVs) aren’t optional anymore—they’re mandatory. And if you’re not refreshing your creatives regularly, you’re losing money. Period. Let Me Tell You a Story About a Scroll-Stopping Savior… Back in the wild west of Amazon ads, Sponsored Brand Videos (SBVs) were like that odd uncle at Thanksgiving—interesting, sure, but nobody took them […]