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Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

by asplichal | May 4, 2025 | Amazon Ads

Sponsored Brand Videos (SBVs) aren’t optional anymore—they’re mandatory. And if you’re not refreshing your creatives regularly, you’re losing money. Period.   Let Me Tell You a Story About a Scroll-Stopping Savior… Back in the wild west of Amazon ads, Sponsored Brand Videos (SBVs) were like that odd uncle at Thanksgiving—interesting, sure, but nobody took them […]

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

by asplichal | Apr 27, 2025 | Google Ads

If you’ve been running Google Ads lately, you’ve probably noticed Google pushing Broad Match keywords and Smart Bidding like a used car salesman pushing a lemon. 🍋 They’ll promise more traffic, better conversions, and less work for you.Sounds great, right? Hold up.Handing over the keys to Google without a seatbelt could leave your campaign — […]

Brand Restrictions and Negative Keywords in Performance Max Campaigns

Brand Restrictions and Negative Keywords in Performance Max Campaigns

by asplichal | Apr 13, 2025 | Google Ads

Your ads are working hard… for your competition. 😱That’s not a bad dream. That’s what happens when Performance Max goes rogue. PMax is Google’s shiny new automation toy—part genius, part gremlin. It promises to do it all: Shopping, Search, Display, YouTube, Gmail, and maybe even fold your laundry. But here’s the kicker: If you’re not […]

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

by asplichal | Apr 6, 2025 | Advanced Techniques, Amazon Ads

Your ads aren’t broken. You’re just not using these tools… yet. Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥 If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy […]

Rising Amazon CPCs & The Shift to Multi-Channel Advertising – Amazon Ads

Rising Amazon CPCs & The Shift to Multi-Channel Advertising – Amazon Ads

by asplichal | Mar 30, 2025 | Amazon Ads

Amazon ads getting pricey? You’re not alone. Every seller I talk to lately is saying the same thing: “Andy, my Amazon CPCs are through the roof. What gives?” 😩 If that’s you, I’ve got good news and bad news. The bad news? You’re right. The good ol’ days of cheap clicks are behind us. The […]

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The Hidden Impact of Product Feed Errors on Google Ads Performance (And How to Fix Them Fast)
The Hidden Impact of Product Feed Errors on Google Ads Performance (And How to Fix Them Fast)
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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