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The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

by asplichal | Apr 27, 2025 | Google Ads

If you’ve been running Google Ads lately, you’ve probably noticed Google pushing Broad Match keywords and Smart Bidding like a used car salesman pushing a lemon. 🍋 They’ll promise more traffic, better conversions, and less work for you.Sounds great, right? Hold up.Handing over the keys to Google without a seatbelt could leave your campaign — […]

Brand Restrictions and Negative Keywords in Performance Max Campaigns

Brand Restrictions and Negative Keywords in Performance Max Campaigns

by asplichal | Apr 13, 2025 | Google Ads

Your ads are working hard… for your competition. 😱That’s not a bad dream. That’s what happens when Performance Max goes rogue. PMax is Google’s shiny new automation toy—part genius, part gremlin. It promises to do it all: Shopping, Search, Display, YouTube, Gmail, and maybe even fold your laundry. But here’s the kicker: If you’re not […]

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

by asplichal | Apr 6, 2025 | Advanced Techniques, Amazon Ads

Your ads aren’t broken. You’re just not using these tools… yet. Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥 If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy […]

Rising Amazon CPCs & The Shift to Multi-Channel Advertising – Amazon Ads

Rising Amazon CPCs & The Shift to Multi-Channel Advertising – Amazon Ads

by asplichal | Mar 30, 2025 | Amazon Ads

Amazon ads getting pricey? You’re not alone. Every seller I talk to lately is saying the same thing: “Andy, my Amazon CPCs are through the roof. What gives?” 😩 If that’s you, I’ve got good news and bad news. The bad news? You’re right. The good ol’ days of cheap clicks are behind us. The […]

The Post-Cookie Era: Adapting to a Cookieless Google Ads World

The Post-Cookie Era: Adapting to a Cookieless Google Ads World

by asplichal | Mar 24, 2025 | Google Ads

Your tracking tools are changing… but your profits don’t have to. Let me ask you a quick question. What do cookie jars and Google Ads have in common? They both used to be full of sweet, sugary treats—until someone (ahem, Google) came in and took the cookies away. I’m talking about the end of third-party […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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