Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
Big news, folks! If you’re running ads on Amazon—or even thinking about it—you’ll want to sit down for this one. Amazon just kicked open a brand-new door for ecommerce advertisers. And it leads straight into the living rooms of millions of Prime Video viewers. Yes, the same people binge-watching The Boys, Reacher, and Jack Ryan… […]
“Target ROAS doesn’t work!”Heard that before? I sure have—and if you’ve said it yourself, you’re not alone. But here’s the deal:Target ROAS isn’t the problem.How you use it is. Let me tell you a quick story… 🧠 The “Set It and Forget It” Myth One client came to me frustrated. They set Target ROAS […]
I remember the days when Sponsored Display felt like a slot machine you can’t win. You’d set a budget. You’d pray for sales. And most of the time… crickets. But Amazon just flipped the script. They added conversion-based bidding to Sponsored Display. Now, instead of paying top dollar for window shoppers, you can pay more […]
I felt that sting. I’d pour budget into Performance Max and pray. I saw total conversions. But I had zero clue which channel drove them. Blind optimization? Not my style. A Personal Tale: The Dark Room of Data 🎯 Last year, I launched a big PMax push for my e-commerce client. We knew our […]
I still remember the first time I let Google’s AI run wild on a Search campaign. My budget vanished faster than a Red Bull at midnight. 😅 But here’s the kicker: when you train that AI right, it can become your most powerful marketing ally. Why “AI Max” Isn’t a Magic Wand 🪄 AI […]