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I felt that sting. I’d pour budget into Performance Max and pray. I saw total conversions. But I had zero clue which channel drove them. Blind optimization? Not my style. A Personal Tale: The Dark Room of Data 🎯 Last year, I launched a big PMax push for my e-commerce client. We knew our […]
I still remember the first time I let Google’s AI run wild on a Search campaign. My budget vanished faster than a Red Bull at midnight. 😅 But here’s the kicker: when you train that AI right, it can become your most powerful marketing ally. Why “AI Max” Isn’t a Magic Wand 🪄 AI […]
Just hearing “DOJ” and “antitrust” might make your eyes glaze over like yesterday’s stale donut. 🍩 But this case? It’s not just courtroom drama. It could change how we advertise, what we pay, and where we advertise. Let’s break it all down the way we do inside Make Each Click Count—clear, bold, and with one […]
You can’t advertise your way out of a bad product. Let that one sink in. If you’re diving into Amazon in 2025, this is the one blog post you’ll want to tattoo on your brain (metaphorically… unless you’re into that sort of thing 😆). Because here’s the deal: choosing the right product is everything. Nail […]
Today’s post tackles one of the hottest and most overlooked topics in Google Ads strategy—Custom Labels and Campaign Segmentation. If you want to compete with the big ecommerce players—and I mean really compete—this is a topic you need to master. Let’s dive in. What Are Google Ads Custom Labels? Custom labels are fields in […]