Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
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“Target ROAS doesn’t work!”Heard that before? I sure have—and if you’ve said it yourself, you’re not alone. But here’s the deal:Target ROAS isn’t the problem.How you use it is. Let me tell you a quick story… 🧠 The “Set It and Forget It” Myth One client came to me frustrated. They set Target ROAS […]
I remember the days when Sponsored Display felt like a slot machine you can’t win. You’d set a budget. You’d pray for sales. And most of the time… crickets. But Amazon just flipped the script. They added conversion-based bidding to Sponsored Display. Now, instead of paying top dollar for window shoppers, you can pay more […]
I felt that sting. I’d pour budget into Performance Max and pray. I saw total conversions. But I had zero clue which channel drove them. Blind optimization? Not my style. A Personal Tale: The Dark Room of Data 🎯 Last year, I launched a big PMax push for my e-commerce client. We knew our […]
I still remember the first time I let Google’s AI run wild on a Search campaign. My budget vanished faster than a Red Bull at midnight. 😅 But here’s the kicker: when you train that AI right, it can become your most powerful marketing ally. Why “AI Max” Isn’t a Magic Wand 🪄 AI […]
Just hearing “DOJ” and “antitrust” might make your eyes glaze over like yesterday’s stale donut. 🍩 But this case? It’s not just courtroom drama. It could change how we advertise, what we pay, and where we advertise. Let’s break it all down the way we do inside Make Each Click Count—clear, bold, and with one […]