Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
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Cross-Channel Attribution—it’s the question I get asked more than what’s for dinner. “Andy, if someone clicks my Google Ad, then buys on Amazon… who gets the credit?” Well, my friend, that’s like figuring out which of your kids left the back door open—everyone’s pointing fingers, and the AC’s been running like it’s cooling the Mojave […]
Let me ask you a quick question: What’s better than getting a new customer? Getting that same customer to buy again. And again. And again. Welcome to the secret sauce behind Amazon Brand Tailored Promotions. 🧠 Story Time: What Amazon Just Gave Us That Changes Everything Before Brand Tailored Promotions, we were stuck playing […]
Automatically Created Assets (ACAs) are like handing your car keys to a stranger just because they say they know a shortcut. Would you really do that? 😬 Let’s break down the good, the bad, and the “Google, are you serious?” 😳 🚗 What Are ACAs, Anyway? Google markets them as a way to save […]
What if I told you… Amazon wants to run your ads — off their platform — and send shoppers straight to your website? Sound too good to be true? Maybe. Maybe not. But buckle up, friend. Because today, we’re talking about the Buy with Prime beta. And whether it’s a golden ticket 🎟️ or a […]
Bold truth first: Gemini AI is changing Google Ads search campaign strategy — but it’s not the apocalypse. Think “evolution,” not “extinction.” ⚡ What Exactly Is Gemini AI in Google Ads? Gemini isn’t a new ad type — it’s Google’s shiny new large language model now baked into Google Ads. You’ve already met it […]