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Bold truth: If Performance Max feels like Google’s power grab… that’s because it is. But hey, that doesn’t mean you need to roll over and let your budget get bulldozed. Hi, I’m Andy Splichal — author of the Make Each Click Count book series and host of the Make Each Click Count podcast. Today, I’m […]
Want free traffic on Amazon?Want top-of-page visibility that screams “Buy me now”?Want BOTH without eating into your ad budget like a junkyard dog at a barbecue? Yeah, me too. 😎 That’s why today we’re diving into one of my favorite stealth strategies — a combo move that’s as underused as gym memberships in February: Combining […]
Profit vs. Revenue on Google Ads isn’t just a technical debate — it’s the difference between running a thriving business and bleeding money with a smile. If that sounds dramatic, good. Because too many advertisers are high-fiving over six-figure sales while quietly losing their shirts behind the scenes. Google and Amazon flash revenue like it’s […]
Amazon just gave sellers a gift — a real one. I’m talking about access to customer engagement tools that finally let you do what every smart brand dreams of: build loyalty, drive repeat business, and grow your customer lifetime value — without sending shoppers off Amazon. Let’s get to it. No fluff. Just facts. […]
Just because you’re not running for office doesn’t mean your ads aren’t political… Why should you care? Because if Google or Bing thinks you’re crossing political ad lines (even by accident), they’ll yank your ads, burn your money, and maybe even shut down your account. 💸💀 Let’s fix that. 🎯 What Counts as a […]