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What Is Amazon Marketing Cloud (AMC) – And How Small Advertisers Can Finally Crack the Code

What Is Amazon Marketing Cloud (AMC) – And How Small Advertisers Can Finally Crack the Code

by asplichal | Dec 21, 2025 | Amazon Ads

“What you can’t see, you can’t fix.” That’s a lesson I learned the hard way with my first Amazon product. I thought clicks equaled sales… until I looked under the hood. And now? I want to show you how to do the same—with Amazon Marketing Cloud (AMC).   🚨 AMC Sounds Fancy… But It’s Built […]

Amazon Bid Automation Tools vs. Manual: Which Strategy Makes You Money in 2025?

Amazon Bid Automation Tools vs. Manual: Which Strategy Makes You Money in 2025?

by asplichal | Dec 14, 2025 | Amazon Ads

Want to burn money fast on Amazon?Try bidding blind. In 2025, that’s exactly what too many eCom sellers are doing by relying 100% on automation tools—or worse, clinging to old-school manual bidding without a strategy. Here’s the truth:🛠️ Automation has gotten way better.🧠 Manual bidding still matters.But neither works alone if your goal is more […]

Are Google Ads Still Worth It Without Third-Party Cookies in 2026?

Are Google Ads Still Worth It Without Third-Party Cookies in 2026?

by asplichal | Dec 7, 2025 | Google Ads

Third-Party Cookies in 2026 are officially gone—and no, your Google Ads campaigns aren’t toast. But only if you roll up your sleeves and get smart with your data. 🍪🔥 Just like my grandpa used to say when we were fixing old engines, “If the tools change, you don’t throw out the engine—you just learn to […]

Building a Defensive Strategy: How to Protect Your Brand From Competitors on Amazon & Google

Building a Defensive Strategy: How to Protect Your Brand From Competitors on Amazon & Google

by asplichal | Nov 30, 2025 | Google Ads

Don’t Let Competitors Sell Lemonade From Your Front Porch 🍋 Look — if your eCommerce store is crushing it, you’ve got a bullseye on your back. 💥On Google. On Amazon. Even in organic search.Your success paints a target. And your competitors? They’ve got arrows. I’ve seen it too many times to count.One week, you’re king […]

Amazon Retargeting Ads: How to Win Back Shoppers Who Leave Your Listing Without Buying

Amazon Retargeting Ads: How to Win Back Shoppers Who Leave Your Listing Without Buying

by asplichal | Nov 16, 2025 | Amazon Ads, Google Ads

Amazon retargeting ads are the secret sauce to turning lost clicks into loyal customers.If you’re sending paid traffic to Amazon and they bounce without buying — don’t sweat it. There’s still a way to get them back in the cart. Most sellers think Amazon’s no-pixel policy shuts the door on remarketing.Truth is… it just opens […]

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What to Do When Your Amazon Listings Rank but Don’t Convert
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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