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Are Google Ads Still Worth It Without Third-Party Cookies in 2026?

Are Google Ads Still Worth It Without Third-Party Cookies in 2026?

by asplichal | Dec 7, 2025 | Google Ads

Third-Party Cookies in 2026 are officially gone—and no, your Google Ads campaigns aren’t toast. But only if you roll up your sleeves and get smart with your data. 🍪🔥 Just like my grandpa used to say when we were fixing old engines, “If the tools change, you don’t throw out the engine—you just learn to […]

Building a Defensive Strategy: How to Protect Your Brand From Competitors on Amazon & Google

Building a Defensive Strategy: How to Protect Your Brand From Competitors on Amazon & Google

by asplichal | Nov 30, 2025 | Google Ads

Don’t Let Competitors Sell Lemonade From Your Front Porch 🍋 Look — if your eCommerce store is crushing it, you’ve got a bullseye on your back. 💥On Google. On Amazon. Even in organic search.Your success paints a target. And your competitors? They’ve got arrows. I’ve seen it too many times to count.One week, you’re king […]

Amazon Retargeting Ads: How to Win Back Shoppers Who Leave Your Listing Without Buying

Amazon Retargeting Ads: How to Win Back Shoppers Who Leave Your Listing Without Buying

by asplichal | Nov 16, 2025 | Amazon Ads, Google Ads

Amazon retargeting ads are the secret sauce to turning lost clicks into loyal customers.If you’re sending paid traffic to Amazon and they bounce without buying — don’t sweat it. There’s still a way to get them back in the cart. Most sellers think Amazon’s no-pixel policy shuts the door on remarketing.Truth is… it just opens […]

Amazon Attribution + Google Ads = Real ROI Magic

Amazon Attribution + Google Ads = Real ROI Magic

by asplichal | Nov 9, 2025 | Amazon Ads

Let’s get real. Running Google Ads to your Amazon listings used to feel like tossing dollar bills into a wishing well. 💸 You’d hear a splash. But no echo. No “cha-ching.” No idea if those ad clicks turned into sales… or just turned into someone else’s toilet paper order. 🧻 Well, grab your digital monocle […]

Advanced Negative Keyword Tactics for Amazon Ads: The Silent Profits Play

Advanced Negative Keyword Tactics for Amazon Ads: The Silent Profits Play

by asplichal | Nov 4, 2025 | Amazon Ads

Let’s talk about something that’s often overlooked, underrated, and yet utterly game-changing for your Amazon ads… 💥 Negative keywords. Now I know what you’re thinking: “Really, Andy? We’re talking about stuff I don’t want to target?” Yep. And here’s why…   💣 The Mind-Blowing Power of Saying “No” If you don’t use negative keywords, you’re […]

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When Should You Advertise a Product on Amazon — And When Should You Kill It Instead?
When Should You Advertise a Product on Amazon — And When Should You Kill It Instead?
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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