by asplichal | Oct 26, 2025 | Google Ads
Here’s the truth: Waiting on Amazon to bless your new product with visibility is like waiting for a snail to win the Indy 500. You don’t have time for that. That’s why smart sellers don’t wait. They build momentum before Amazon ever knows their product exists. And the secret weapon? 🎯 Google Ads. Yes, you […]
by asplichal | Oct 20, 2025 | Google Ads
Bold truth: If Performance Max feels like Google’s power grab… that’s because it is. But hey, that doesn’t mean you need to roll over and let your budget get bulldozed. Hi, I’m Andy Splichal — author of the Make Each Click Count book series and host of the Make Each Click Count podcast. Today, I’m […]
by asplichal | Oct 13, 2025 | Amazon Ads
Want free traffic on Amazon?Want top-of-page visibility that screams “Buy me now”?Want BOTH without eating into your ad budget like a junkyard dog at a barbecue? Yeah, me too. 😎 That’s why today we’re diving into one of my favorite stealth strategies — a combo move that’s as underused as gym memberships in February: Combining […]
by asplichal | Oct 5, 2025 | Google Ads
Profit vs. Revenue on Google Ads isn’t just a technical debate — it’s the difference between running a thriving business and bleeding money with a smile. If that sounds dramatic, good. Because too many advertisers are high-fiving over six-figure sales while quietly losing their shirts behind the scenes. Google and Amazon flash revenue like it’s […]
by asplichal | Sep 29, 2025 | Amazon Ads
Amazon just gave sellers a gift — a real one. I’m talking about access to customer engagement tools that finally let you do what every smart brand dreams of: build loyalty, drive repeat business, and grow your customer lifetime value — without sending shoppers off Amazon. Let’s get to it. No fluff. Just facts. […]