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Amazon Ditches Google Shopping – Why That’s Great News for You

Amazon Ditches Google Shopping – Why That’s Great News for You

by asplichal | Sep 14, 2025 | Amazon Ads, Google Ads

If you’ve been running your ecommerce business in stealth mode lately, this one’s gonna make your ears perk up. 📢 Amazon just stopped advertising on Google Shopping. Let that sink in. This isn’t a blip. This is a shift in the ecommerce universe. As someone who’s managed millions in ad spend and written Make Each […]

Cross-Channel Attribution Showdown: Who Gets the Credit—Google or Amazon Ads?

Cross-Channel Attribution Showdown: Who Gets the Credit—Google or Amazon Ads?

by asplichal | Sep 7, 2025 | Amazon Ads, Google Ads

Cross-Channel Attribution—it’s the question I get asked more than what’s for dinner. “Andy, if someone clicks my Google Ad, then buys on Amazon… who gets the credit?” Well, my friend, that’s like figuring out which of your kids left the back door open—everyone’s pointing fingers, and the AC’s been running like it’s cooling the Mojave […]

Amazon Brand Tailored Promotions Are Like a CRM for Sellers—Here’s How to Cash In

Amazon Brand Tailored Promotions Are Like a CRM for Sellers—Here’s How to Cash In

by asplichal | Sep 1, 2025 | Amazon Ads

Let me ask you a quick question: What’s better than getting a new customer? Getting that same customer to buy again. And again. And again. Welcome to the secret sauce behind Amazon Brand Tailored Promotions.   🧠 Story Time: What Amazon Just Gave Us That Changes Everything Before Brand Tailored Promotions, we were stuck playing […]

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  • Using First-Party Data to Improve Google Ads Targeting and Bidding PerformanceMay 17, 2026
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  • How to Diagnose Wasted Spend in Google Shopping Using Search Term SegmentationApril 19, 2026

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Can You Really Compete with Big Retailers Using Google Ads in Q4?
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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