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Profit vs. Revenue on Google Ads: Why Most Advertisers Are Measuring the Wrong Thing

Profit vs. Revenue on Google Ads: Why Most Advertisers Are Measuring the Wrong Thing

by asplichal | Oct 5, 2025 | Google Ads

Profit vs. Revenue on Google Ads isn’t just a technical debate — it’s the difference between running a thriving business and bleeding money with a smile. If that sounds dramatic, good. Because too many advertisers are high-fiving over six-figure sales while quietly losing their shirts behind the scenes. Google and Amazon flash revenue like it’s […]

What Amazon’s New Customer Engagement Tools Mean for Your Ad Funnel

What Amazon’s New Customer Engagement Tools Mean for Your Ad Funnel

by asplichal | Sep 29, 2025 | Amazon Ads

Amazon just gave sellers a gift — a real one. I’m talking about access to customer engagement tools that finally let you do what every smart brand dreams of: build loyalty, drive repeat business, and grow your customer lifetime value — without sending shoppers off Amazon. Let’s get to it. No fluff. Just facts.   […]

Are You Accidentally Running a Political Ad? Here’s How to Keep Your Ecommerce Campaigns Safe

Are You Accidentally Running a Political Ad? Here’s How to Keep Your Ecommerce Campaigns Safe

by asplichal | Sep 21, 2025 | Google Ads

Just because you’re not running for office doesn’t mean your ads aren’t political… Why should you care? Because if Google or Bing thinks you’re crossing political ad lines (even by accident), they’ll yank your ads, burn your money, and maybe even shut down your account. 💸💀 Let’s fix that.   🎯 What Counts as a […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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