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Should You Trust Google Ads’ Automatically Created Assets (ACAs)? The Truth Might Cost You

Should You Trust Google Ads’ Automatically Created Assets (ACAs)? The Truth Might Cost You

by asplichal | Aug 25, 2025 | Google Ads

Automatically Created Assets (ACAs) are like handing your car keys to a stranger just because they say they know a shortcut. Would you really do that? 😬 Let’s break down the good, the bad, and the “Google, are you serious?” 😳   🚗 What Are ACAs, Anyway? Google markets them as a way to save […]

Amazon’s “Buy with Prime” Ads Off Amazon — Should You Dive Into the Beta Pool?

Amazon’s “Buy with Prime” Ads Off Amazon — Should You Dive Into the Beta Pool?

by asplichal | Aug 19, 2025 | Amazon Ads

What if I told you… Amazon wants to run your ads — off their platform — and send shoppers straight to your website? Sound too good to be true? Maybe. Maybe not. But buckle up, friend. Because today, we’re talking about the Buy with Prime beta. And whether it’s a golden ticket 🎟️ or a […]

Is Google Ads’ Gemini AI Reshaping How We Structure Search Campaigns?

Is Google Ads’ Gemini AI Reshaping How We Structure Search Campaigns?

by asplichal | Aug 11, 2025 | Google Ads

Bold truth first: Gemini AI is changing Google Ads search campaign strategy — but it’s not the apocalypse. Think “evolution,” not “extinction.”   ⚡ What Exactly Is Gemini AI in Google Ads? Gemini isn’t a new ad type — it’s Google’s shiny new large language model now baked into Google Ads. You’ve already met it […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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