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Local Inventory Ads Gaining Traction with Omnichannel Retailers

Local Inventory Ads Gaining Traction with Omnichannel Retailers

by asplichal | May 12, 2025 | Google Ads

If you’ve got a physical storefront and you’re not running Local Inventory Ads, you’re leaving money on the table. Full stop.   🧠 Let’s Talk About LIAs (and No, It’s Not a New AI Tool) Local Inventory Ads (aka LIAs) are like Google Shopping ads on steroids. Instead of just promoting your product online, they […]

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

by asplichal | May 4, 2025 | Amazon Ads

Sponsored Brand Videos (SBVs) aren’t optional anymore—they’re mandatory. And if you’re not refreshing your creatives regularly, you’re losing money. Period.   Let Me Tell You a Story About a Scroll-Stopping Savior… Back in the wild west of Amazon ads, Sponsored Brand Videos (SBVs) were like that odd uncle at Thanksgiving—interesting, sure, but nobody took them […]

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

by asplichal | Apr 27, 2025 | Google Ads

If you’ve been running Google Ads lately, you’ve probably noticed Google pushing Broad Match keywords and Smart Bidding like a used car salesman pushing a lemon. 🍋 They’ll promise more traffic, better conversions, and less work for you.Sounds great, right? Hold up.Handing over the keys to Google without a seatbelt could leave your campaign — […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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