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Brand Restrictions and Negative Keywords in Performance Max Campaigns

Brand Restrictions and Negative Keywords in Performance Max Campaigns

by asplichal | Apr 13, 2025 | Google Ads

Your ads are working hard… for your competition. 😱That’s not a bad dream. That’s what happens when Performance Max goes rogue. PMax is Google’s shiny new automation toy—part genius, part gremlin. It promises to do it all: Shopping, Search, Display, YouTube, Gmail, and maybe even fold your laundry. But here’s the kicker: If you’re not […]

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

by asplichal | Apr 6, 2025 | Advanced Techniques, Amazon Ads

Your ads aren’t broken. You’re just not using these tools… yet. Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥 If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy […]

Rising Amazon CPCs & The Shift to Multi-Channel Advertising – Amazon Ads

Rising Amazon CPCs & The Shift to Multi-Channel Advertising – Amazon Ads

by asplichal | Mar 30, 2025 | Amazon Ads

Amazon ads getting pricey? You’re not alone. Every seller I talk to lately is saying the same thing: “Andy, my Amazon CPCs are through the roof. What gives?” 😩 If that’s you, I’ve got good news and bad news. The bad news? You’re right. The good ol’ days of cheap clicks are behind us. The […]

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  • Using First-Party Data to Improve Google Ads Targeting and Bidding PerformanceMay 17, 2026
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  • The Hidden Impact of Product Feed Errors on Google Ads Performance (And How to Fix Them Fast)May 4, 2026
  • How to Scale Amazon Ads Without Tanking Your Conversion RateApril 26, 2026
  • How to Diagnose Wasted Spend in Google Shopping Using Search Term SegmentationApril 19, 2026

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Google Merchant Center Next: The Secret Weapon to Boost Your Shopping Campaigns
Google Merchant Center Next: The Secret Weapon to Boost Your Shopping Campaigns
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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