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The Post-Cookie Era: Adapting to a Cookieless Google Ads World

The Post-Cookie Era: Adapting to a Cookieless Google Ads World

by asplichal | Mar 24, 2025 | Google Ads

Your tracking tools are changing… but your profits don’t have to. Let me ask you a quick question. What do cookie jars and Google Ads have in common? They both used to be full of sweet, sugary treats—until someone (ahem, Google) came in and took the cookies away. I’m talking about the end of third-party […]

Performance Max 2.0: More Automation, Less Control?

Performance Max 2.0: More Automation, Less Control?

by asplichal | Mar 16, 2025 | Google Ads

Google Ads just hit the turbo button on automation with Performance Max 2.0 (PMax 2.0). If you’ve been running Google Ads, you already know PMax campaigns are a fully automated campaign type combining search, display, YouTube, Gmail, and Discovery. Now, Google is doubling down on AI-driven automation. But is this a win for advertisers? Or […]

The Impact of Video & Interactive Ads on Amazon Shopping

The Impact of Video & Interactive Ads on Amazon Shopping

by asplichal | Mar 9, 2025 | Advanced Techniques, eCommerce

If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]

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What Is Amazon Marketing Cloud (AMC) – And How Small Advertisers Can Finally Crack the Code
What Is Amazon Marketing Cloud (AMC) – And How Small Advertisers Can Finally Crack the Code
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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