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Performance Max Gets Granular: New Channel Performance Reporting

Performance Max Gets Granular: New Channel Performance Reporting

by asplichal | Jul 7, 2025 | Google Ads

I felt that sting. I’d pour budget into Performance Max and pray. I saw total conversions. But I had zero clue which channel drove them. Blind optimization? Not my style.   A Personal Tale: The Dark Room of Data 🎯 Last year, I launched a big PMax push for my e-commerce client. We knew our […]

AI Max for Search Campaigns: Supercharge Your Ads with Google’s Latest AI Tools

AI Max for Search Campaigns: Supercharge Your Ads with Google’s Latest AI Tools

by asplichal | Jun 30, 2025 | Google Ads

I still remember the first time I let Google’s AI run wild on a Search campaign. My budget vanished faster than a Red Bull at midnight. 😅 But here’s the kicker: when you train that AI right, it can become your most powerful marketing ally.   Why “AI Max” Isn’t a Magic Wand 🪄 AI […]

DOJ vs. Google: The Antitrust Case That Could Blow Up Digital Advertising As We Know It

DOJ vs. Google: The Antitrust Case That Could Blow Up Digital Advertising As We Know It

by asplichal | Jun 15, 2025 | Google Ads

Just hearing “DOJ” and “antitrust” might make your eyes glaze over like yesterday’s stale donut. 🍩 But this case? It’s not just courtroom drama. It could change how we advertise, what we pay, and where we advertise. Let’s break it all down the way we do inside Make Each Click Count—clear, bold, and with one […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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