by asplichal | Feb 17, 2025 | Amazon Ads
Amazon sellers often ask: “Should I send off-Amazon traffic to my Amazon listings?” It’s a fantastic question, especially with the ever-changing eCommerce landscape. Let’s break it down. I’ll walk you through the pros, cons, and best practices so you can make the best decision for your business. Why Would You Send Traffic to Amazon? […]
by asplichal | Feb 13, 2025 | Google Shopping
If you’ve been following the latest updates in digital marketing, you’ve probably heard about the privacy shake-up—especially Apple’s iOS changes. Many advertisers are struggling to target their ideal customers. But here’s the kicker: Google Shopping isn’t having the same problem. Why? Let’s break it down. Apple’s Privacy Updates: What’s Changed? 🛑📲 Apple’s iOS updates […]
by asplichal | Feb 9, 2025 | Amazon Ads, eCommerce
Selling on Amazon is not what it used to be. Gone are the days when you could throw up a product, set a decent price, and watch the sales roll in. Today, it’s a battlefield. More sellers are entering the game daily, and Amazon PPC costs keep climbing. Sound familiar? But here’s the thing: even […]