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Local Inventory Ads Gaining Traction with Omnichannel Retailers

Local Inventory Ads Gaining Traction with Omnichannel Retailers

by asplichal | May 12, 2025 | Google Ads

If you’ve got a physical storefront and you’re not running Local Inventory Ads, you’re leaving money on the table. Full stop.   🧠 Let’s Talk About LIAs (and No, It’s Not a New AI Tool) Local Inventory Ads (aka LIAs) are like Google Shopping ads on steroids. Instead of just promoting your product online, they […]

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

by asplichal | May 4, 2025 | Amazon Ads

Sponsored Brand Videos (SBVs) aren’t optional anymore—they’re mandatory. And if you’re not refreshing your creatives regularly, you’re losing money. Period.   Let Me Tell You a Story About a Scroll-Stopping Savior… Back in the wild west of Amazon ads, Sponsored Brand Videos (SBVs) were like that odd uncle at Thanksgiving—interesting, sure, but nobody took them […]

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads

by asplichal | Apr 27, 2025 | Google Ads

If you’ve been running Google Ads lately, you’ve probably noticed Google pushing Broad Match keywords and Smart Bidding like a used car salesman pushing a lemon. 🍋 They’ll promise more traffic, better conversions, and less work for you.Sounds great, right? Hold up.Handing over the keys to Google without a seatbelt could leave your campaign — […]

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What’s the ROI of Amazon’s Subscribe & Save – And How Should It Influence Your Sponsored Ads Strategy?
What’s the ROI of Amazon’s Subscribe & Save – And How Should It Influence Your Sponsored Ads Strategy?
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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