by asplichal | Nov 4, 2025 | Amazon Ads
Let’s talk about something that’s often overlooked, underrated, and yet utterly game-changing for your Amazon ads… 💥 Negative keywords. Now I know what you’re thinking: “Really, Andy? We’re talking about stuff I don’t want to target?” Yep. And here’s why… 💣 The Mind-Blowing Power of Saying “No” If you don’t use negative keywords, you’re […]
by asplichal | Oct 13, 2025 | Amazon Ads
Want free traffic on Amazon?Want top-of-page visibility that screams “Buy me now”?Want BOTH without eating into your ad budget like a junkyard dog at a barbecue? Yeah, me too. 😎 That’s why today we’re diving into one of my favorite stealth strategies — a combo move that’s as underused as gym memberships in February: Combining […]
by asplichal | Sep 29, 2025 | Amazon Ads
Amazon just gave sellers a gift — a real one. I’m talking about access to customer engagement tools that finally let you do what every smart brand dreams of: build loyalty, drive repeat business, and grow your customer lifetime value — without sending shoppers off Amazon. Let’s get to it. No fluff. Just facts. […]
by asplichal | Sep 14, 2025 | Amazon Ads, Google Ads
If you’ve been running your ecommerce business in stealth mode lately, this one’s gonna make your ears perk up. 📢 Amazon just stopped advertising on Google Shopping. Let that sink in. This isn’t a blip. This is a shift in the ecommerce universe. As someone who’s managed millions in ad spend and written Make Each […]
by asplichal | Sep 7, 2025 | Amazon Ads, Google Ads
Cross-Channel Attribution—it’s the question I get asked more than what’s for dinner. “Andy, if someone clicks my Google Ad, then buys on Amazon… who gets the credit?” Well, my friend, that’s like figuring out which of your kids left the back door open—everyone’s pointing fingers, and the AC’s been running like it’s cooling the Mojave […]
by asplichal | Sep 1, 2025 | Amazon Ads
Let me ask you a quick question: What’s better than getting a new customer? Getting that same customer to buy again. And again. And again. Welcome to the secret sauce behind Amazon Brand Tailored Promotions. 🧠 Story Time: What Amazon Just Gave Us That Changes Everything Before Brand Tailored Promotions, we were stuck playing […]