Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
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Cross-Channel Attribution—it’s the question I get asked more than what’s for dinner. “Andy, if someone clicks my Google Ad, then buys on Amazon… who gets the credit?” Well, my friend, that’s like figuring out which of your kids left the back door open—everyone’s pointing fingers, and the AC’s been running like it’s cooling the Mojave […]
Let me ask you a quick question: What’s better than getting a new customer? Getting that same customer to buy again. And again. And again. Welcome to the secret sauce behind Amazon Brand Tailored Promotions. 🧠 Story Time: What Amazon Just Gave Us That Changes Everything Before Brand Tailored Promotions, we were stuck playing […]
What if I told you… Amazon wants to run your ads — off their platform — and send shoppers straight to your website? Sound too good to be true? Maybe. Maybe not. But buckle up, friend. Because today, we’re talking about the Buy with Prime beta. And whether it’s a golden ticket 🎟️ or a […]
Big news, folks! If you’re running ads on Amazon—or even thinking about it—you’ll want to sit down for this one. Amazon just kicked open a brand-new door for ecommerce advertisers. And it leads straight into the living rooms of millions of Prime Video viewers. Yes, the same people binge-watching The Boys, Reacher, and Jack Ryan… […]
I remember the days when Sponsored Display felt like a slot machine you can’t win. You’d set a budget. You’d pray for sales. And most of the time… crickets. But Amazon just flipped the script. They added conversion-based bidding to Sponsored Display. Now, instead of paying top dollar for window shoppers, you can pay more […]
You can’t advertise your way out of a bad product. Let that one sink in. If you’re diving into Amazon in 2025, this is the one blog post you’ll want to tattoo on your brain (metaphorically… unless you’re into that sort of thing 😆). Because here’s the deal: choosing the right product is everything. Nail […]
