Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
What if I told you… Amazon wants to run your ads — off their platform — and send shoppers straight to your website? Sound too good to be true? Maybe. Maybe not. But buckle up, friend. Because today, we’re talking about the Buy with Prime beta. And whether it’s a golden ticket 🎟️ or a […]
Big news, folks! If you’re running ads on Amazon—or even thinking about it—you’ll want to sit down for this one. Amazon just kicked open a brand-new door for ecommerce advertisers. And it leads straight into the living rooms of millions of Prime Video viewers. Yes, the same people binge-watching The Boys, Reacher, and Jack Ryan… […]
I remember the days when Sponsored Display felt like a slot machine you can’t win. You’d set a budget. You’d pray for sales. And most of the time… crickets. But Amazon just flipped the script. They added conversion-based bidding to Sponsored Display. Now, instead of paying top dollar for window shoppers, you can pay more […]
You can’t advertise your way out of a bad product. Let that one sink in. If you’re diving into Amazon in 2025, this is the one blog post you’ll want to tattoo on your brain (metaphorically… unless you’re into that sort of thing 😆). Because here’s the deal: choosing the right product is everything. Nail […]
Let me put it this way — if you’re still treating Amazon DSP like it only works inside Amazon, you’re playing in the sandbox while others are building skyscrapers. 🏗️ 📈 The Bigger Picture: Why Off-Amazon DSP? If you’re already running Sponsored Products, Sponsored Brands, maybe even Sponsored Display… great. That means you’ve got […]
Sponsored Brand Videos (SBVs) aren’t optional anymore—they’re mandatory. And if you’re not refreshing your creatives regularly, you’re losing money. Period. Let Me Tell You a Story About a Scroll-Stopping Savior… Back in the wild west of Amazon ads, Sponsored Brand Videos (SBVs) were like that odd uncle at Thanksgiving—interesting, sure, but nobody took them […]
