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“Target ROAS doesn’t work!”Heard that before? I sure have—and if you’ve said it yourself, you’re not alone. But here’s the deal:Target ROAS isn’t the problem.How you use it is. Let me tell you a quick story… 🧠 The “Set It and Forget It” Myth One client came to me frustrated. They set Target ROAS […]
I felt that sting. I’d pour budget into Performance Max and pray. I saw total conversions. But I had zero clue which channel drove them. Blind optimization? Not my style. A Personal Tale: The Dark Room of Data 🎯 Last year, I launched a big PMax push for my e-commerce client. We knew our […]
I still remember the first time I let Google’s AI run wild on a Search campaign. My budget vanished faster than a Red Bull at midnight. 😅 But here’s the kicker: when you train that AI right, it can become your most powerful marketing ally. Why “AI Max” Isn’t a Magic Wand 🪄 AI […]
Just hearing “DOJ” and “antitrust” might make your eyes glaze over like yesterday’s stale donut. 🍩 But this case? It’s not just courtroom drama. It could change how we advertise, what we pay, and where we advertise. Let’s break it all down the way we do inside Make Each Click Count—clear, bold, and with one […]
Today’s post tackles one of the hottest and most overlooked topics in Google Ads strategy—Custom Labels and Campaign Segmentation. If you want to compete with the big ecommerce players—and I mean really compete—this is a topic you need to master. Let’s dive in. What Are Google Ads Custom Labels? Custom labels are fields in […]
If you’ve got a physical storefront and you’re not running Local Inventory Ads, you’re leaving money on the table. Full stop. 🧠 Let’s Talk About LIAs (and No, It’s Not a New AI Tool) Local Inventory Ads (aka LIAs) are like Google Shopping ads on steroids. Instead of just promoting your product online, they […]