Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
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Just because you’re not running for office doesn’t mean your ads aren’t political… Why should you care? Because if Google or Bing thinks you’re crossing political ad lines (even by accident), they’ll yank your ads, burn your money, and maybe even shut down your account. 💸💀 Let’s fix that. 🎯 What Counts as a […]
If you’ve been running your ecommerce business in stealth mode lately, this one’s gonna make your ears perk up. 📢 Amazon just stopped advertising on Google Shopping. Let that sink in. This isn’t a blip. This is a shift in the ecommerce universe. As someone who’s managed millions in ad spend and written Make Each […]
Cross-Channel Attribution—it’s the question I get asked more than what’s for dinner. “Andy, if someone clicks my Google Ad, then buys on Amazon… who gets the credit?” Well, my friend, that’s like figuring out which of your kids left the back door open—everyone’s pointing fingers, and the AC’s been running like it’s cooling the Mojave […]
Automatically Created Assets (ACAs) are like handing your car keys to a stranger just because they say they know a shortcut. Would you really do that? 😬 Let’s break down the good, the bad, and the “Google, are you serious?” 😳 🚗 What Are ACAs, Anyway? Google markets them as a way to save […]
Bold truth first: Gemini AI is changing Google Ads search campaign strategy — but it’s not the apocalypse. Think “evolution,” not “extinction.” ⚡ What Exactly Is Gemini AI in Google Ads? Gemini isn’t a new ad type — it’s Google’s shiny new large language model now baked into Google Ads. You’ve already met it […]
“Target ROAS doesn’t work!”Heard that before? I sure have—and if you’ve said it yourself, you’re not alone. But here’s the deal:Target ROAS isn’t the problem.How you use it is. Let me tell you a quick story… 🧠 The “Set It and Forget It” Myth One client came to me frustrated. They set Target ROAS […]