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Google Merchant Center Next: The Secret Weapon to Boost Your Shopping Campaigns

Google Merchant Center Next: The Secret Weapon to Boost Your Shopping Campaigns

by asplichal | Jan 4, 2026 | Google Ads

“Set it and forget it” only works with rotisserie chicken — not Google Shopping ads. Lately, a hot question I keep hearing: “How can I use Google Merchant Center Next to boost my Shopping ads?” If you’re an ecommerce store owner juggling products, platforms, and PPC, listen up. You need to understand how Merchant Center […]

Are Google Ads Still Worth It Without Third-Party Cookies in 2026?

Are Google Ads Still Worth It Without Third-Party Cookies in 2026?

by asplichal | Dec 7, 2025 | Google Ads

Third-Party Cookies in 2026 are officially gone—and no, your Google Ads campaigns aren’t toast. But only if you roll up your sleeves and get smart with your data. 🍪🔥 Just like my grandpa used to say when we were fixing old engines, “If the tools change, you don’t throw out the engine—you just learn to […]

Building a Defensive Strategy: How to Protect Your Brand From Competitors on Amazon & Google

Building a Defensive Strategy: How to Protect Your Brand From Competitors on Amazon & Google

by asplichal | Nov 30, 2025 | Google Ads

Don’t Let Competitors Sell Lemonade From Your Front Porch 🍋 Look — if your eCommerce store is crushing it, you’ve got a bullseye on your back. 💥On Google. On Amazon. Even in organic search.Your success paints a target. And your competitors? They’ve got arrows. I’ve seen it too many times to count.One week, you’re king […]

Amazon Retargeting Ads: How to Win Back Shoppers Who Leave Your Listing Without Buying

Amazon Retargeting Ads: How to Win Back Shoppers Who Leave Your Listing Without Buying

by asplichal | Nov 16, 2025 | Amazon Ads, Google Ads

Amazon retargeting ads are the secret sauce to turning lost clicks into loyal customers.If you’re sending paid traffic to Amazon and they bounce without buying — don’t sweat it. There’s still a way to get them back in the cart. Most sellers think Amazon’s no-pixel policy shuts the door on remarketing.Truth is… it just opens […]

How to Launch a Product with Google Ads Before It Even Exists on Amazon

How to Launch a Product with Google Ads Before It Even Exists on Amazon

by asplichal | Oct 26, 2025 | Google Ads

Here’s the truth: Waiting on Amazon to bless your new product with visibility is like waiting for a snail to win the Indy 500. You don’t have time for that. That’s why smart sellers don’t wait. They build momentum before Amazon ever knows their product exists. And the secret weapon? 🎯 Google Ads. Yes, you […]

Mastering Performance Max Asset Groups — Take Back Control in Google’s AI Playground

Mastering Performance Max Asset Groups — Take Back Control in Google’s AI Playground

by asplichal | Oct 20, 2025 | Google Ads

Bold truth: If Performance Max feels like Google’s power grab… that’s because it is. But hey, that doesn’t mean you need to roll over and let your budget get bulldozed. Hi, I’m Andy Splichal — author of the Make Each Click Count book series and host of the Make Each Click Count podcast. Today, I’m […]

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How to Use Placement Multipliers Without Accidentally Destroying Your ACOS
How to Use Placement Multipliers Without Accidentally Destroying Your ACOS
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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