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Amazon retargeting ads are the secret sauce to turning lost clicks into loyal customers.If you’re sending paid traffic to Amazon and they bounce without buying — don’t sweat it. There’s still a way to get them back in the cart. Most sellers think Amazon’s no-pixel policy shuts the door on remarketing.Truth is… it just opens […]
Here’s the truth: Waiting on Amazon to bless your new product with visibility is like waiting for a snail to win the Indy 500. You don’t have time for that. That’s why smart sellers don’t wait. They build momentum before Amazon ever knows their product exists. And the secret weapon? 🎯 Google Ads. Yes, you […]
Bold truth: If Performance Max feels like Google’s power grab… that’s because it is. But hey, that doesn’t mean you need to roll over and let your budget get bulldozed. Hi, I’m Andy Splichal — author of the Make Each Click Count book series and host of the Make Each Click Count podcast. Today, I’m […]
Profit vs. Revenue on Google Ads isn’t just a technical debate — it’s the difference between running a thriving business and bleeding money with a smile. If that sounds dramatic, good. Because too many advertisers are high-fiving over six-figure sales while quietly losing their shirts behind the scenes. Google and Amazon flash revenue like it’s […]
Just because you’re not running for office doesn’t mean your ads aren’t political… Why should you care? Because if Google or Bing thinks you’re crossing political ad lines (even by accident), they’ll yank your ads, burn your money, and maybe even shut down your account. 💸💀 Let’s fix that. 🎯 What Counts as a […]
If you’ve been running your ecommerce business in stealth mode lately, this one’s gonna make your ears perk up. 📢 Amazon just stopped advertising on Google Shopping. Let that sink in. This isn’t a blip. This is a shift in the ecommerce universe. As someone who’s managed millions in ad spend and written Make Each […]