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Third-Party Cookies in 2026 are officially gone—and no, your Google Ads campaigns aren’t toast. But only if you roll up your sleeves and get smart with your data. 🍪🔥 Just like my grandpa used to say when we were fixing old engines, “If the tools change, you don’t throw out the engine—you just learn to […]
Don’t Let Competitors Sell Lemonade From Your Front Porch 🍋 Look — if your eCommerce store is crushing it, you’ve got a bullseye on your back. 💥On Google. On Amazon. Even in organic search.Your success paints a target. And your competitors? They’ve got arrows. I’ve seen it too many times to count.One week, you’re king […]
Amazon retargeting ads are the secret sauce to turning lost clicks into loyal customers.If you’re sending paid traffic to Amazon and they bounce without buying — don’t sweat it. There’s still a way to get them back in the cart. Most sellers think Amazon’s no-pixel policy shuts the door on remarketing.Truth is… it just opens […]
Here’s the truth: Waiting on Amazon to bless your new product with visibility is like waiting for a snail to win the Indy 500. You don’t have time for that. That’s why smart sellers don’t wait. They build momentum before Amazon ever knows their product exists. And the secret weapon? 🎯 Google Ads. Yes, you […]
Bold truth: If Performance Max feels like Google’s power grab… that’s because it is. But hey, that doesn’t mean you need to roll over and let your budget get bulldozed. Hi, I’m Andy Splichal — author of the Make Each Click Count book series and host of the Make Each Click Count podcast. Today, I’m […]
Profit vs. Revenue on Google Ads isn’t just a technical debate — it’s the difference between running a thriving business and bleeding money with a smile. If that sounds dramatic, good. Because too many advertisers are high-fiving over six-figure sales while quietly losing their shirts behind the scenes. Google and Amazon flash revenue like it’s […]