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What Is The Downside of Using Google Performance Max?

What Is The Downside of Using Google Performance Max?

by asplichal | Feb 2, 2025 | Google Ads

Is Google Performance Max Really a Game-Changer? Imagine handing over your business’s advertising budget to a black box—one that promises to deliver results faster, smarter, and with less effort. Sounds great, right? That’s exactly what Google Performance Max (PMax) campaigns claim to do. Google hypes it up as the future of digital marketing—a fully automated, […]

How to Use Google Analytics to Track and Improve Your E-commerce Store’s Performance

How to Use Google Analytics to Track and Improve Your E-commerce Store’s Performance

by asplichal | Jan 30, 2025 | Google Ads

💡 Are you making sales, or just making noise? If you’re running an e-commerce store without Google Analytics, you’re basically throwing darts in the dark and hoping for a bullseye. One of my viewers recently asked: 👉 “How can I use Google Analytics to track and improve my e-commerce store’s performance?” Great question! And one […]

The #1 Mistake I See Advertisers Make With Google Ads

The #1 Mistake I See Advertisers Make With Google Ads

by asplichal | Jan 16, 2025 | Google Ads

🧐 Are You Optimizing for Profit or Just Cheap Clicks? The number one mistake I see advertisers make with Google Ads is failing to optimize their campaigns for profitability. This costly error often leads to wasted ad spend, lackluster results, and endless frustration. The good news? There’s a way out of this ad-pocalypse. Let’s break […]

How Much Is Too Much To Pay For Google Shopping Ads?

How Much Is Too Much To Pay For Google Shopping Ads?

by asplichal | Jan 12, 2025 | Google Ads

When it comes to Google Shopping Ads, the question of “how much is too much?” isn’t just about dollars and cents. It’s about profitability. Let’s explore the strategies and metrics that will help you spend smarter and scale your e-commerce success.   It’s All About the Profit Focusing solely on the cost of ads is […]

How Viable Does Advertising on Google Remain for Ecommerce Companies?

How Viable Does Advertising on Google Remain for Ecommerce Companies?

by asplichal | Jan 9, 2025 | Google Ads

E-commerce businesses often ask, “Does advertising on Google still make sense with today’s high competition?” The answer? Absolutely. But it’s no longer about just tossing a budget at Google. Winning with Google Ads today requires strategy, precision, and staying ahead of the curve. Here’s how you can leverage Google Ads to drive serious ROI.   […]

Are Google Ads Worth It For Ecommerce Companies?

Are Google Ads Worth It For Ecommerce Companies?

by asplichal | Dec 15, 2024 | Google Ads

Google Ads can be an ecommerce powerhouse when handled properly. It’s like having a golden ticket to reach your customers at the exact moment they’re searching for what you sell. Sounds great, right? But not so fast—success with Google Ads isn’t automatic. Here’s everything you need to know about why Google Ads can be worth […]

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Using First-Party Data to Improve Google Ads Targeting and Bidding Performance
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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