by asplichal | Dec 1, 2024 | Google Ads
Digital advertisers, grab your coffee and hold onto your keyboards—Google’s in the legal hot seat again. The U.S. Department of Justice has its sights set on Big G’s alleged monopolistic practices, and these lawsuits could bring seismic shifts to the way we run ads. The question is: Will your campaigns sink, swim, or surf the […]
by asplichal | Sep 23, 2019 | Advanced Techniques, eCommerce, Google Ads, Google Shopping
Most often one of the least understood pieces of advertising using Google Shopping is the continuous updating of product data to Google Merchant Center. Far too often I have found when reviewing a retailer’s Google Ads account, they setup the Merchant Center; linked it to their Google Ads account and then never or almost never […]