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New Changes to Google Shopping Could Cost You Big Time!

New Changes to Google Shopping Could Cost You Big Time!

by asplichal | May 17, 2019 | Advanced Techniques, eCommerce, Google Shopping

This week Google announced some new upcoming changes to Google Shopping. The announcement sounds very exciting. Google’s headline was ‘Your Shopping ads may soon be eligible to show on YouTube and Google Discover”. So, what exactly does this mean for advertisers? What it means is that starting the week of June 17th, 2019, Google advertisers […]

Google, Vegas & Dumb Money!

Google, Vegas & Dumb Money!

by asplichal | Jul 25, 2018 | Advanced Techniques, eCommerce, Google Shopping

Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research.  However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money.  It is what makes Vegas […]

A Death By A Thousand Cuts Really HURTS…

A Death By A Thousand Cuts Really HURTS…

by asplichal | May 21, 2018 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance

What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way.  Similarly to a poorly optimized Google Shopping Campaign.  Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]

Who Benefits From Google’s Recent Change To AdWords Budgets?

Who Benefits From Google’s Recent Change To AdWords Budgets?

by asplichal | Oct 18, 2017 | eCommerce, Google Shopping, Professional Services, Proper Maintenance

Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work.  Previously, advertisers would set a daily […]

3 Ways To Move The Needle In Your Google Shopping Campaigns

3 Ways To Move The Needle In Your Google Shopping Campaigns

by asplichal | Feb 7, 2017 | Advanced Techniques, eCommerce, Google Shopping

Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog.  Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]

Webinar Recording [3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands!]

Webinar Recording [3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands!]

by asplichal | Jan 19, 2017 | eCommerce, Google Shopping

Are you eager to make this year more profitable and are you either using or planning on using Google Shopping?  If so, watch this webinar by conducted by True Online Presence Founder and Make Each Click Count author, Andy Splichal titled: 3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands! Warning: […]

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How to Diagnose Wasted Spend in Google Shopping Using Search Term Segmentation
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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