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Google Ads just hit the turbo button on automation with Performance Max 2.0 (PMax 2.0). If you’ve been running Google Ads, you already know PMax campaigns are a fully automated campaign type combining search, display, YouTube, Gmail, and Discovery. Now, Google is doubling down on AI-driven automation. But is this a win for advertisers? Or […]
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
In paid advertising when evaluating the success of your campaigns, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. […]
Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to announce that I’m seeing preliminary results based on advertising over the last few weeks and those […]
Since the 1980’s, the concept of ‘Artificial Intelligence’ has been debated on its merits of either advancing society or being the eventual end of mankind. I’m not willing or ready to join that debate nor is this the proper forum to do so, but what I will discuss is Google’s semi-new automated bidding strategies. For […]