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A Google AdWords Campaign Should Be Like A Good Mystery Novel

A Google AdWords Campaign Should Be Like A Good Mystery Novel

by asplichal | Jun 25, 2015 | eCommerce, Professional Services, Starting With Basics

When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad.  It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]

Proper Settings – The First Step of Successful Google Advertising

Proper Settings – The First Step of Successful Google Advertising

by asplichal | May 19, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics

Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads.  Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. […]

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Sponsored Display Gets Smarter: Conversion Optimization Enhancements
Sponsored Display Gets Smarter: Conversion Optimization Enhancements
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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