by asplichal | Jun 25, 2015 | eCommerce, Professional Services, Starting With Basics
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad. It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]
by asplichal | May 19, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads. Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. […]