by asplichal | Jan 9, 2025 | Google Ads
E-commerce businesses often ask, “Does advertising on Google still make sense with today’s high competition?” The answer? Absolutely. But it’s no longer about just tossing a budget at Google. Winning with Google Ads today requires strategy, precision, and staying ahead of the curve. Here’s how you can leverage Google Ads to drive serious ROI. […]
by asplichal | Nov 8, 2024 | Google Shopping, Starting With Basics
“How do Google Shopping Ads work?” It’s a question I get all the time. And if you’re in e-commerce, this one question could be the make-or-break answer to your business growth. So let’s go over exactly what you need to do to make Google Shopping Ads your new secret weapon for driving sales. What Are […]
by asplichal | Mar 24, 2020 | About Us, eCommerce, Google Shopping
Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]
by asplichal | Dec 9, 2019 | Google Shopping, Starting With Basics
Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you […]
by asplichal | May 22, 2019 | Advanced Techniques, eCommerce, Google Shopping
Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’. However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as […]