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Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research. However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money. It is what makes Vegas […]
Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference. The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of […]
For many eCommerce merchants, Google Shopping is essential to their online sales strategy and new customer acquisition. With Google search ads becoming ever more expensive, many retailers are finding their best ROI opportunities with the implementation of properly optimized Google Shopping ads. In order to fully optimize, advertisers adjust their Google Shopping product bids and […]
Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping […]
Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a […]