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Google, Vegas & Dumb Money!

Google, Vegas & Dumb Money!

by asplichal | Jul 25, 2018 | Advanced Techniques, eCommerce, Google Shopping

Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research.  However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money.  It is what makes Vegas […]

How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}

How Segmenting Google Shopping Campaigns Can Boost Profitability {updated 1/28/20}

by asplichal | Aug 27, 2015 | Advanced Techniques, eCommerce, Google Shopping

Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a […]

Top Tips To Optimize Google Shopping

Top Tips To Optimize Google Shopping

by asplichal | Feb 23, 2015 | Advanced Techniques, eCommerce, Google Shopping

A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign.  Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do […]

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Sponsored Display Gets Smarter: Conversion Optimization Enhancements
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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