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Grow Your Business: Increase Sales, Profits & Traffic!
Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information. This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting […]
Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference. The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of […]
In February of this year, Google made a dramatic change to how it displays ads for search results. They removed all right side text ads from desktop searches with the exception of PLA/Google Shopping ads. This change reduces the number of maximum text ads on any desktop search from 11 to 7. What does this […]
Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day. This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets. Here we will discuss how advertisers create both individual and shared budgets and when it […]
For many eCommerce merchants, Google Shopping is essential to their online sales strategy and new customer acquisition. With Google search ads becoming ever more expensive, many retailers are finding their best ROI opportunities with the implementation of properly optimized Google Shopping ads. In order to fully optimize, advertisers adjust their Google Shopping product bids and […]