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When Google originally developed their advertising platform on www.Google.com, it was cut and dry. Advertisers created one type of ad (a text ad) that would appear when a Google user did a search that contained an advertiser’s keyword. That type of advertising still exists and remains the most common type of Google advertising (aka Google […]
Most seasoned AdWords marketers have a list of elements they implement when launching a new Campaign. These elements commonly include ad extensions, negative keywords, mobile bid adjustments, etc. However, how can a marketer ensure that they have added each element within every Campaign? The answer is by accessing the Dimensions tab and reviewing the data […]
When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the top, in the middle and to the left of an account interface. It is important for an advertiser to learn what each menu controls in order to fully optimize their account and implement […]
Google Retargeting or Google Remarketing (the terms are interchangeable) is the process of using Google’s technology to advertise to customers who have already visited a website or a specific section of a website. Generally, when an advertiser thinks of retargeting they envision those image ads for websites they have previously visited that ‘magically’ appear for a […]
Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a […]