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When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the top, in the middle and to the left of an account interface. It is important for an advertiser to learn what each menu controls in order to fully optimize their account and implement […]
Google Retargeting or Google Remarketing (the terms are interchangeable) is the process of using Google’s technology to advertise to customers who have already visited a website or a specific section of a website. Generally, when an advertiser thinks of retargeting they envision those image ads for websites they have previously visited that ‘magically’ appear for a […]
Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a […]
It is no secret that mobile has exploded. I remember when I attended the Internet Retailer conference in 2011 that the prevalent theme was not to concentrate your efforts on mobile, but instead concentrate your marketing efforts on social media especially Facebook and Twitter. Wow were they wrong! Although social marketing is catching up in […]
Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well placed ad is extremely vital to success when advertising in Google. Therefore, I have dedicated this entire blog post on the subject along with some examples of great ads as well as ads […]