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It is no secret that mobile has exploded. I remember when I attended the Internet Retailer conference in 2011 that the prevalent theme was not to concentrate your efforts on mobile, but instead concentrate your marketing efforts on social media especially Facebook and Twitter. Wow were they wrong! Although social marketing is catching up in […]
Throughout previous blog posts I have touched on the subject of writing effective ad copy, however not in-depth. A well written, well placed ad is extremely vital to success when advertising in Google. Therefore, I have dedicated this entire blog post on the subject along with some examples of great ads as well as ads […]
While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives. The type of keywords entered is a vital […]
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad. It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]
So you have decided to start advertising on Google? Most likely a good maybe even great decision if you have the resources to run a strategically optimized campaign. Whether you are advertising an ecommerce company or a professional service business, running Google ads are an effective way to generate immediate traffic that is highly targeted. […]