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Google wants its advertisers to be as successful as possible. The more an advertiser is successful, the more marketing budget an advertiser can allocate to spend with Google. The higher the marketing budget, the more diversified an advertiser may be willing to bid on different keyword terms. The more diversified the keywords, the more competition. […]
When advertising with Google, advertisers have the ability to decide which URL that specific ads will direct users if clicked. However, what happens once a user is directed to an advertiser’s website is vital in determining the success of an advertising campaign. Initially, the first step is to select which page an ad should direct […]
So you are or have decided to start advertising using Google AdWords. If you are like most advertisers, you think this simply means your ads will show on either the top or to the right of the page when a user does a search for one of your keywords on www.google.com. But did you know […]
When creating ads to use advertising in the Google AdWords system, advertisers have a number of fields they must complete in order for their ads to be eligible to display. These fields include the title/headline (limited to 25 characters), description line 1 (limited to 35 characters), description line 2 (limited to 35 characters) and the […]
Advertisers using Google search are (or at least should be) well aware of the character limitations that Google makes available in their search ads. If you are not, here is a recap: Title/Headline – 25 Characters. Description Line 1 – 35 Characters. Description Line 2 – 35 Characters. Display URL – 35 Characters. If an […]