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Google changed their Google Shopping model to a Pay Per Click model in October 2012. Since that change, Google has been extremely focused on providing their users an effective shopping portal that allows consumers to compare prices for the same product among multiple retailers. Google has added numerous tools that allow advertisers to more […]
On the average, 97% of website visitors leave a website without buying. It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly? There is through Google’s remarketing. By using Google remarketing a marketer can easily serve […]
A great tool for ecommerce companies currently using Google is implementing an effective Google shopping campaign. Assuming you have already opened your Google Merchant Center account, uploaded your data feed and have linked to a Google shopping campaign inside your AdWords account, how do you optimize your rate on investment (ROI) or simply how do […]
Google Shopping is by far the largest Comparison Shopping Engine aka CSE on the Internet. CSEs are used exclusively by ecommerce advertisers, not professional services advertisers. This is because Comparison Shopping Engines allow customers to compare the same product or type of products from multiple stores simultaneously. Although there are other Comparison Shopping Engines, many of […]
When bidding on competitive keywords in Google the price advertisers are charged per click can be high if an advertiser wishes their ad to appear on the first page or ideally in the top 1-2 positions. I recently read an article that advertisers bidding on the keyword phrase “Personal Liability Attorney” in the Manhattan, NY […]