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A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have […]
When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords. Within the ad copy, advertisers determine which page on […]
Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product. This includes dentists, lawyers, doctors and too many more professions to continue to name. One thing they all have in common is that they believe they offer a service worth money to others or they […]
The decorations are still on the house and if you are like me you still have leftover turkey and eggnog in the refrigerator. For those of us in e-commerce, the last six weeks have been the busiest time of the year. Although, it may be tempting to take a break, put your feet up and […]
Every time a user does a search on the various search engines that include Google, Bing and Yahoo/MSN the search engine brings back a set of results that they determine is the best matches of the user’s query. This set of results is pulled from an almost infinite database that has been compiled by search […]