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Did you ever have somebody say they did you a favor, but after hearing what that favor was you didn’t know if the favor was really for your good or for theirs? This recently happened with Google and their new change to how daily budgets are going to work. Previously, advertisers would set a daily […]
Most professional service companies including lawyers, dentists and real estate professionals that purchase paid traffic often struggle generating a profitable ROI. The main reason that obtaining a positive ROI is difficult is because unlike an ecommerce company; professional service companies typically do not have a direct call to action such as an ‘Add To Cart’ […]
Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog. Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]
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Are you eager to make this year more profitable and are you either using or planning on using Google Shopping? If so, watch this webinar by conducted by True Online Presence Founder and Make Each Click Count author, Andy Splichal titled: 3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands! Warning: […]
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]