Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping […]
With any marketing, it is important to ensure an advertiser’s message is directed to potential customers who can use a product or service. For Google advertisers, this translates into geographically restricting ads when needed. If a Campaign is not changed from the Google default, ads will be eligible to display for users across both the […]
When Google originally developed their advertising platform on www.Google.com, it was cut and dry. Advertisers created one type of ad (a text ad) that would appear when a Google user did a search that contained an advertiser’s keyword. That type of advertising still exists and remains the most common type of Google advertising (aka Google […]
Most seasoned AdWords marketers have a list of elements they implement when launching a new Campaign. These elements commonly include ad extensions, negative keywords, mobile bid adjustments, etc. However, how can a marketer ensure that they have added each element within every Campaign? The answer is by accessing the Dimensions tab and reviewing the data […]
When an advertiser initially creates a Google AdWords account the interface may look intimidating. Google has multiple menus and sub-menus on the top, in the middle and to the left of an account interface. It is important for an advertiser to learn what each menu controls in order to fully optimize their account and implement […]