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Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’. However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as […]
This week Google announced some new upcoming changes to Google Shopping. The announcement sounds very exciting. Google’s headline was ‘Your Shopping ads may soon be eligible to show on YouTube and Google Discover”. So, what exactly does this mean for advertisers? What it means is that starting the week of June 17th, 2019, Google advertisers […]
Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research. However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money. It is what makes Vegas […]
What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way. Similarly to a poorly optimized Google Shopping Campaign. Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]
So many times I’m asked of how I ended up founding True Online Presence. Like any origin story it is a bit personal and there are things to be learned. Let me first say before I start the story that I would not change anything because as with everything in our past it is part […]