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Most often one of the least understood pieces of advertising using Google Shopping is the continuous updating of product data to Google Merchant Center. Far too often I have found when reviewing a retailer’s Google Ads account, they setup the Merchant Center; linked it to their Google Ads account and then never or almost never […]
How It All Started – Growing up in Lincoln, Nebraska in the Midwest, for as long as I can remember, I had wanted a career in advertising. Unfortunately for my ambition, many large advertising firms are not located in the Midwest. Well Chicago, but that is really cold in the winter, and I was trying […]
(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting […]
Regardless of which type of advertising medium you use to run your ads, one truth is essential to your success: you must be able to track response including when, where and how potential customers responded to your ad. For off-line advertising this may be a bit broader, such as which magazine or newspaper on which […]
Google allows campaigns to be configured using different priority settings of low, medium or high. By default, a campaign’s priority level is set to low; however, along with bids, priority settings, when you know how to use them, can be a powerful tool in optimizing your Google Ads campaigns. A more advanced concept, I have […]