Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
How It All Started – Growing up in Lincoln, Nebraska in the Midwest, for as long as I can remember, I had wanted a career in advertising. Unfortunately for my ambition, many large advertising firms are not located in the Midwest. Well Chicago, but that is really cold in the winter, and I was trying […]
(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting […]
Regardless of which type of advertising medium you use to run your ads, one truth is essential to your success: you must be able to track response including when, where and how potential customers responded to your ad. For off-line advertising this may be a bit broader, such as which magazine or newspaper on which […]
Google allows campaigns to be configured using different priority settings of low, medium or high. By default, a campaign’s priority level is set to low; however, along with bids, priority settings, when you know how to use them, can be a powerful tool in optimizing your Google Ads campaigns. A more advanced concept, I have […]
Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’. However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as […]