Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
I am a big proponent of manually controlling bids inside Google search campaigns. I believe by manually controlling bids, you can effectively dictate the impression share and optimize for the lowest possible cost per acquisition by adjusting bid by device and location as well as continuing to update your negative keywords. It is my believe […]
Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]
We have previously discussed optimizing your bids based on how your customers shop your website (device) and where your customers shops from (location). This article will dive into the third part of the triangle – when your customers shop and optimizing bids based on that past data. One mistake many advertisers make is thinking that […]