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Google allows campaigns to be configured using different priority settings of low, medium or high. By default, a campaign’s priority level is set to low; however, along with bids, priority settings, when you know how to use them, can be a powerful tool in optimizing your Google Ads campaigns. A more advanced concept, I have […]
Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’. However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as […]
This week Google announced some new upcoming changes to Google Shopping. The announcement sounds very exciting. Google’s headline was ‘Your Shopping ads may soon be eligible to show on YouTube and Google Discover”. So, what exactly does this mean for advertisers? What it means is that starting the week of June 17th, 2019, Google advertisers […]
Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research. However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money. It is what makes Vegas […]
What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way. Similarly to a poorly optimized Google Shopping Campaign. Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]
Most professional service companies including lawyers, dentists and real estate professionals that purchase paid traffic often struggle generating a profitable ROI. The main reason that obtaining a positive ROI is difficult is because unlike an ecommerce company; professional service companies typically do not have a direct call to action such as an ‘Add To Cart’ […]