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Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog. Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]
Last month, I traveled to Chicago to attend the 2016 Internet Retailer Conference and present on a marketing panel at the Yahoo Small Business Roadshow that preceded the conference. The IRCE event is filled with over 10,000 visitors and hundreds of exhibitors retailing various solutions for small businesses. The Roadshow is a smaller group of […]
Google allows advertisers to create daily budgets for their Campaigns thus limiting the amount of money that can be spent in a day. This budget can either be determined for an individual Campaign or across multiple Campaigns using shared budgets. Here we will discuss how advertisers create both individual and shared budgets and when it […]
The holidays have come and gone and if you are a 4th quarter seasonal eCommerce advertiser you most likely increased bids (if not, shame on you) to capture as much traffic and sales as possible during the Q4 crush. Now that the holidays are over, your conversion rates will typically return to normal levels, yet […]
Even though an individual campaign may be showing overall profitable results, if you dig into a campaign you most likely will find products that are converting well below your average cost per acquisition and some that are converting well above (the 80/20 rule). However, and this is assuming you have already segmented your Google Shopping […]