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With any marketing, it is important to ensure an advertiser’s message is directed to potential customers who can use a product or service. For Google advertisers, this translates into geographically restricting ads when needed. If a Campaign is not changed from the Google default, ads will be eligible to display for users across both the […]
When Google originally developed their advertising platform on www.Google.com, it was cut and dry. Advertisers created one type of ad (a text ad) that would appear when a Google user did a search that contained an advertiser’s keyword. That type of advertising still exists and remains the most common type of Google advertising (aka Google […]
Most seasoned AdWords marketers have a list of elements they implement when launching a new Campaign. These elements commonly include ad extensions, negative keywords, mobile bid adjustments, etc. However, how can a marketer ensure that they have added each element within every Campaign? The answer is by accessing the Dimensions tab and reviewing the data […]
Google Retargeting or Google Remarketing (the terms are interchangeable) is the process of using Google’s technology to advertise to customers who have already visited a website or a specific section of a website. Generally, when an advertiser thinks of retargeting they envision those image ads for websites they have previously visited that ‘magically’ appear for a […]
Google Shopping has the potential to produce one of the highest returns on investment (ROI) for ecommerce retailers advertising online. For those new to online marketing, that is a good thing, in fact, perhaps the most important thing!!! A high ROI means that the money that is invested in a marketing channel is generating a […]
It is no secret that mobile has exploded. I remember when I attended the Internet Retailer conference in 2011 that the prevalent theme was not to concentrate your efforts on mobile, but instead concentrate your marketing efforts on social media especially Facebook and Twitter. Wow were they wrong! Although social marketing is catching up in […]