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My New Book – Make Each Click Count Using Google Shopping – Just Released

My New Book – Make Each Click Count Using Google Shopping – Just Released

by asplichal | May 28, 2020 | About Us, Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance, Starting With Basics

Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and […]

Amazon – The Call of The Sirens

Amazon – The Call of The Sirens

by asplichal | May 15, 2020 | eCommerce

In Greek mythology, the Sirens were beautiful women who would lure boats to their doom with their seductive voices promising of treasure. For eCommerce merchants, today’s Siren could well be listing products on Amazon. Now before you think I’ve gone crazy, let me explain. Once I explain, I think you will also see the similarities […]

It’s Back To The Future With Google’s Free Shopping Ads

It’s Back To The Future With Google’s Free Shopping Ads

by asplichal | Apr 28, 2020 | eCommerce, Google Shopping

Last week, Google announced that after 8 years, they will once again start showing free ‘organic’ ads inside Google Shopping. For retailers, being able to show products for free means that any retailer can have their products showing within the Google Shopping tab as part of the surfaces across Google program. For advertisers already listing […]

Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads

Top Action Items To Successfully Navigate The COVID-19 Environment With Paid Ads

by asplichal | Apr 21, 2020 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance

Since the end of the 2008/2009 recession, life for companies marketing their products has been good. The employment rate has been low, and the economy has been booming. Customers have had plenty of discretionary income and businesses have subsequently thrived. Over the last few weeks this has all changed. The recent Coronavirus pandemic has drastically […]

Microsoft/Bing Ads – A Surge In Profitability

Microsoft/Bing Ads – A Surge In Profitability

by asplichal | Apr 14, 2020 | eCommerce

Microsoft Ads (formerly Bing Ads) have always been a bit of a little brother to Google Ads. In normal times, Bing searches amount for approximately 10% of Google searches. However, these days anything is but normal. With the COVID-19 pandemic, millions of people are spending more time at home also meaning that many more people […]

Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies

Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies

by asplichal | Mar 24, 2020 | About Us, eCommerce, Google Shopping

Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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