by asplichal | Oct 29, 2019 | Advanced Techniques, eCommerce
Google’s Search Text Ads Search text ads are Google’s original ad type. These are the text ads that appear just below the search bar and typically above the organic results. Search text ads are eligible to display based on keywords that an advertiser enters that Google matches with a user’s query using a real-time auction […]
by asplichal | Oct 21, 2019 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance
Location, location, location, it is the well-known battle cry of real estate agents, but it just as well could be the battle cry of the savvy online marketer. Depending on what products you are selling online, your conversion rates may differ substantially depending on which part of the country your customers live. Imagine this scenario […]
by asplichal | Oct 14, 2019 | eCommerce, Google Shopping, Proper Maintenance, Starting With Basics
Last week, I conducted a welcome call with a customer taking a trial to The Academy of Internet Marketing when she asked the question, “how can she tell where her conversions are coming from?” Although it may seem basic to those online marketers with experience, for advertisers just starting out, being able to determine how […]
by asplichal | Sep 30, 2019 | eCommerce, Google Shopping, Professional Services, Proper Maintenance
When creating a campaign, advertisers have had the option of setting their campaigns to either standard delivery method or accelerated delivery method. Starting in early October 2019, Google Ads is removing the option of accelerated delivery method for all Search campaigns, Shopping campaigns and shared budgets. Search campaigns, Shopping campaigns and shared budgets that previously […]
by asplichal | Sep 23, 2019 | Advanced Techniques, eCommerce, Google Shopping
Most often one of the least understood pieces of advertising using Google Shopping is the continuous updating of product data to Google Merchant Center. Far too often I have found when reviewing a retailer’s Google Ads account, they setup the Merchant Center; linked it to their Google Ads account and then never or almost never […]
by asplichal | Sep 6, 2019 | Advanced Techniques, eCommerce, Google Shopping
(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting […]