Latest Podcast Episode: The Science of Predictable Advertising with Skip Wilson
Grow Your Business: Increase Sales, Profits & Traffic!
The holidays have come and gone and if you are a 4th quarter seasonal eCommerce advertiser you most likely increased bids (if not, shame on you) to capture as much traffic and sales as possible during the Q4 crush. Now that the holidays are over, your conversion rates will typically return to normal levels, yet […]
With any marketing, it is important to ensure an advertiser’s message is directed to potential customers who can use a product or service. For Google advertisers, this translates into geographically restricting ads when needed. If a Campaign is not changed from the Google default, ads will be eligible to display for users across both the […]
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad. It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]
When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid). Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results […]
Each time an advertiser creates a new campaign, the first step is to select campaign settings. Selecting a campaign’s settings needs to be done prior to adding either keywords or ads. Although it may sound like a mundane task, proper settings are essential for a campaign to receive optimal clicks at the lowest possible costs. […]