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Segmenting Product Data – Develop Your Plan With Custom Labels

Segmenting Product Data – Develop Your Plan With Custom Labels

by asplichal | Dec 9, 2019 | Google Shopping, Starting With Basics

Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you […]

New Google Smart Shopping Campaigns – What You Need to Realize

New Google Smart Shopping Campaigns – What You Need to Realize

by asplichal | Nov 18, 2019 | eCommerce, Google Shopping

Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for […]

Google, Vegas & Dumb Money!

Google, Vegas & Dumb Money!

by asplichal | Jul 25, 2018 | Advanced Techniques, eCommerce, Google Shopping

Google gives advertisers a tremendous opportunity to reach millions of potential buyers and even some training on how to properly use Google if you do the research.  However, Google will take practically anyone’s money that is willing to spend it with them. In Las Vegas, this is called dumb money.  It is what makes Vegas […]

A Death By A Thousand Cuts Really HURTS…

A Death By A Thousand Cuts Really HURTS…

by asplichal | May 21, 2018 | Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance

What do you think is worse? Taking a strong punch to the gut or receiving a thousand of paper cuts? Truth is that both are probably very painful in their own way.  Similarly to a poorly optimized Google Shopping Campaign.  Let me explain… When it comes to a poorly optimized Google Shopping Campaign, typically it […]

There Can Be No Google Shopping Without A Google Merchant Account {updated 1/14/20}

There Can Be No Google Shopping Without A Google Merchant Account {updated 1/14/20}

by asplichal | Jan 29, 2016 | eCommerce, Google Shopping, Starting With Basics

For many eCommerce merchants, Google Shopping is essential to their online sales strategy and new customer acquisition. With Google search ads becoming ever more expensive, many retailers are finding their best ROI opportunities with the implementation of properly optimized Google Shopping ads. In order to fully optimize, advertisers adjust their Google Shopping product bids and […]

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Performance Max Gets Granular: New Channel Performance Reporting
Performance Max Gets Granular: New Channel Performance Reporting
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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