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Google Is Getting Sneaky With Advertisers Retargeting Ad Spend

Google Is Getting Sneaky With Advertisers Retargeting Ad Spend

by asplichal | Oct 26, 2020 | Advanced Techniques, eCommerce

It probably is no secret to you that most visitors to your website are not going to buy. In fact, on average 97% of visitors are not going to purchase on their first visit. It has also been shown that the more times a user visits your website the more likely they are to purchase. […]

Beware of The Phone Call From Google

Beware of The Phone Call From Google

by asplichal | Oct 13, 2020 | eCommerce, Google Shopping

If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account […]

What Google Removing Keyword Transparency Could Mean For Advertisers

What Google Removing Keyword Transparency Could Mean For Advertisers

by asplichal | Oct 5, 2020 | eCommerce, Google Shopping, Proper Maintenance

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

by asplichal | Sep 25, 2020 | About Us, eCommerce, Google Shopping

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]

The Thing For Customers More Important Than Even Price

The Thing For Customers More Important Than Even Price

by asplichal | Sep 15, 2020 | Advanced Techniques, eCommerce, Professional Services

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high […]

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How to Diagnose Wasted Spend in Google Shopping Using Search Term Segmentation
How to Diagnose Wasted Spend in Google Shopping Using Search Term Segmentation
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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