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Great Is Not A Goal – Especially When It Comes to Conversion Rates

Great Is Not A Goal – Especially When It Comes to Conversion Rates

by asplichal | Aug 21, 2020 | Advanced Techniques, eCommerce, Professional Services

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about […]

Money For Nothin, Chicks For Free Just Like Google Shopping Actions

Money For Nothin, Chicks For Free Just Like Google Shopping Actions

by asplichal | Jul 29, 2020 | Advanced Techniques, eCommerce

“Money For Nothing” was a smash hit from the mid-1980’s by the group Dire Straits. As the story goes, the lyrics were inspired when a member of the music group overheard the comments from a delivery driver in the back of an appliance store as he watched a MTV music video. The delivery driver’s comments […]

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

by asplichal | Jul 20, 2020 | Advanced Techniques, eCommerce, Google Shopping

Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides. Once you were able to solve the puzzle, the next step would be to see how fast you […]

Focusing On Your Current Customers Is Key To Long-Term Business Success

Focusing On Your Current Customers Is Key To Long-Term Business Success

by asplichal | Jul 14, 2020 | Advanced Techniques, eCommerce, Professional Services

One of the reasons my wife and I purchased our current home eight years ago was the yard and the fruit trees that had been cultivated throughout the years. Within our yard there is a large Avocado tree, five orange trees, four lemon trees, two blood orange trees, a tangerine tree, a persimmon tree, two […]

Piling On Using Bid Adjustments With Google Shopping

Piling On Using Bid Adjustments With Google Shopping

by asplichal | Jul 2, 2020 | eCommerce, Google Shopping, Proper Maintenance

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; […]

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Can You Really Compete with Big Retailers Using Google Ads in Q4?
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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