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Microsoft Ads (formerly Bing Ads) have always been a bit of a little brother to Google Ads. In normal times, Bing searches amount for approximately 10% of Google searches. However, these days anything is but normal. With the COVID-19 pandemic, millions of people are spending more time at home also meaning that many more people […]
I am a big proponent of manually controlling bids inside Google search campaigns. I believe by manually controlling bids, you can effectively dictate the impression share and optimize for the lowest possible cost per acquisition by adjusting bid by device and location as well as continuing to update your negative keywords. It is my believe […]
Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]
We have previously discussed optimizing your bids based on how your customers shop your website (device) and where your customers shops from (location). This article will dive into the third part of the triangle – when your customers shop and optimizing bids based on that past data. One mistake many advertisers make is thinking that […]
There is a lot of trust that you need to convey to customers when making an initial sale. Does a customer trust your products? Does a customer trust your price? Does your customer trust your shipping times? Does a customer trust that your website is secure? However, for a user who has previously placed an […]