by asplichal | Jan 19, 2017 | eCommerce, Google Shopping
Are you eager to make this year more profitable and are you either using or planning on using Google Shopping? If so, watch this webinar by conducted by True Online Presence Founder and Make Each Click Count author, Andy Splichal titled: 3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands! Warning: […]
by asplichal | Aug 24, 2016 | Advanced Techniques, eCommerce, Professional Services, Proper Maintenance
Earlier this month, Google introduced a significant change to their standard text ads with the release of ‘Expanded Text Ads’. Providing more character space for advertisers and increasing the headline from a single headline to multiple headlines, expanded text ads provide an immediate opportunity for advertisers to convey more of their marketing message to potential […]
by asplichal | Aug 2, 2016 | eCommerce
Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information. This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting […]